Warning: Before reading make sure you have a cup of coffee in your hands
When somebody asks you “what is your favorite coffee?” probably one precise answer will cross your mind right away… Espresso, Cappuccino, Latte, Macchiato! But if somebody asks you “what is your favorite café?” would you have one straight answer even without thinking about it?
Coffee drink types are very different and each one is unique. People like to identify themselves with one of them and their choice becomes automatic, even if they try others from time to time. On the other hand, concept of café is basic, very common, based on traditions and customs. It is an establishment which primarily serves prepared coffee or other hot beverages. Indeed each café is trying to differentiate from the others and create certain individuality of the place by providing a coffee of the premium quality, fresh croissants, home made pastries, having unique interior design that creates lovely atmosphere or tells you about café’s history. And what if it would be different? […]