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Jakarta Globe: Finding your niche is key

Jakarta Globe: Finding your niche is key

“FOCUS means saying no to the hundred other good ideas that there are. You have to pick carefully. Innovation is saying no to 1,000 things.” said Steve Jobs in 2007. Coach Cynthia wrote in her new article for JAKARTA GLOBE about the importance of finding your niche and gave example of Good Morning Creativity.

Have you already picked your niche?

“Niche businesses meet needs. Niche businesses solve problems. Niche businesses ease the pain.” sais Larry Keltto, successful blogger and author of The Solo Entrepreneur blog. To find your niche, start thinking about the NEEDs of your future customers…

What are they furious about?
When do they waste their time?
When are they unhappy?
When do they spend horrible money?
And how could you help them with a simple solution?

Then the result may look like this:
Nonelectrical tools and appliances – Lehman’s
Personal- and business-development services for introverts – The Introvert Entrepreneur
A convenient way for parents to buy diapers –

If you haven’t figure it out, you can still attend our Creative LAB on Paradox Solutions. 


1 Comment to Jakarta Globe: Finding your niche is key

  1. Hello Nelly,

    What a wonderful article about you and your company. You definitely embody the message you deliver – consistent focus on creative thought and leadership. You are an inspiration and since I am reading this first thing Monday morning in the US you are getting my week off to a terrific and creative start. Warm regards,


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